How Does SEO Help
Search Engine Optimization (SEO) is about being an authority
in your niche. The more the search engines think of your site as an
authority, the more they trust it, they higher it will rank. The higher it
ranks, the more that trust is conveyed to the person doing the search.
That person is much more likely to trust a site on the top of the search
engines than 3 or 4 pages in.
Building Brand, Reputation Management and Sales – SEO gives you an
opportunity to educate users about your brand. As new prescription
and over-the-counter drugs are created, approved and grow in usage,
so does the buzz surrounding the products.
In search, targeted traffic almost always means sales. Through quality
content and various optimization tactics to align your signals, SEO can
drive your brand to the top of your category.